Our Ethics
We believe games can bring people closer – not pull them apart.
Our Design Ethics
These principles guide everything we make…
We do no harm
We design with care for people’s well-being, relationships, and lives. Our games are made to give, not take.
We design for connection and feeling
The emotional experience matters. We create games that people remember, because of how they felt playing them together.
We design with care, humility, and real families
We involve people in the process. We listen, we test, and we change when something isn’t working.
We design with purpose
Every game has a reason to exist – and a positive role in people’s lives.
We respect player autonomy
We don’t manipulate or control behaviour. We trust players and design with that trust in mind.
We treat time as precious
Life is short. Our games are designed to be worth your time – not to take more of it than they should.
We don’t let monetisation drive design
People come first. Always.
We design beyond extractive culture
We aim to create experiences that move away from systems of extraction, and toward connection, care, shared humanity and an earth-centred paradigm.
Our Ethical operations
We are a small, independent studio and do not operate complex supply chains.
Wherever possible, we choose tools, platforms, and collaborators who align with our values.
We do not knowingly work with individuals or organisations involved in exploitative labour practices.
As we grow, we are committed to increasing transparency and responsibility in how our work is made and shared.
our Environmental ethics
We use renewable energy where we can, minimise waste, and choose collaborators and platforms that align with our values. We aim to reduce the ecological footprint of our work, both digital and physical. We are also aware of the limits of these efforts within a wider system of ecological crisis, and we are committed to holding this work honestly and seeing it clearly. We are aware of the pitfalls of greenwashing while staying attentive to where our choices sit within larger structures of harm and responsibility.